Today I want to celebrate International Women’s Day 2021 by celebrating these four amazing women, members of Deskover. Four women who invested in lifelong learning. The debate around #genderequality has become more and more “popular”. Data are showing that the gap is still big and it’ll take a long time to fill. Women around the world are protesting, asking for rights that, as the name itself suggests, should be a given. But how are things going? Since you’ll be bombarded with global data today, I decided to skip that part. What I want to share is what I noticed in the few months of running my own company, in the field of #lifelonglearning. **Little context** The main target audience of my company consists of “lifelong learners”: professionals who decide to engage in learning, by studying for a professional qualification, a language, an online class.. Whatever that is, if you are among these people and you also got a job, you’ll surely need to study, do homeworks or listen to online classes after work and on weekends . And that’s what we do in my company: we provide these people with a place where to go during these times. In exchange of a fee, of course. **End of Little Context” Here’s what my little data tell me: More women than men are engaged in our social media channels. Meaning that they like the content, the images and the motivational quotes we share. BUT. WAIT FOR IT. My customers, the paying ones…. are by far MORE MEN THAN WOMEN . What I noticed is that fewer women are willing to invest money in their personal development (let’s not confuse this with “personal development” in terms of “self-help”, this is common among women. Here I am talking about education , formal education, personal growth, skills development, investment towards a better or different career). In this case, women are less than men. According to my data, which again. Are small but still quite surprising. And if you’re thinking now “Well that’s not true, I AM investing in that!!”, of course, I believe you. I am not saying that NO woman does that. I am just saying that we’re less. And those few, like these four women, are “bombs”. They are REALLY into growing in that sense. And you know they’ll go far. But do we have to be “bombs” to understand that investing in lifelong learning is THAT important? Being a woman myself, you can’t imagine how sad this makes me. And I wonder: why is it still like this? Is it because we make less money than men? Well yeah, that could be. But in the place where I live, #Luxembourg, we’re quite financially independent. So why still these differences? Why is there still such a difference in the topics of our conversations? For example: Why are more men than women meeting to talk about the stock market? I guess that many things still have to evolve in our society in order for us, women, to think that probably saving up some money from shopping, or make-up, or nails sessions and investing that money into our educational development, would make a huge difference in our lives . And it would probably give us more access in the future to shopping or whatever we’ll want to do with the money we’ll make. Because an investment will give you a return, having a closet full of clothes that you wear barely 30 times, will not. This article is a provocation, from a woman to women. From me to myself. We’ve done so much to arrive at where we are, let’s continue. This article is not saying that gender inequality is our fault! FAR
IT. I want this to be 200% clear. What I am saying is that unfortunately the culture we DID NOT create but that grew around us in all these years has still an influence on our behaviour. But we DO HAVE THE POWER to CHANGE THAT. So let’s do it. Let’s invest in ourselves. Let’s do like these four women did. The return on investment will be huge. Not only for ourselves. But for # society as a whole.